Brand Assets

The Laurel Highlands Therapeutic Academy (LHTA) Brand Assets Style Guide is an essential toolkit crafted to help you master the use of our brand's visual and textual elements. This guide dives deep into our brand’s unique color palette, typography, and visual identity components, ensuring that every application reflects our distinct brand voice.

Understanding and adhering to these brand guidelines is key to utilizing our logos and intellectual property in a way that upholds our brand integrity. By following these standards, you'll not only reinforce the strength of our brand but also enhance the impact and effectiveness of your own branding and marketing efforts.

Logo

Icon

Primary Color Palette

Ideal for secondary headings, sub-headings, and accent elements. This color pairs well with lighter shades for a balanced look.

Prussian Blue

C 100% M 78% Y 44% K 55%

PANTONE 296 C

#003052

Use for call-to-action buttons, links, and highlights to draw attention. This color should stand out and encourage engagement.

Azul

C 100% M 44% Y 0% K 0%

PANTONE 300 C

#006CB7

Use for primary headings, backgrounds, and key elements to create a strong visual impact. Ensure the text is readable by using appropriate contrast.

Indigo Dye

C 100% M 62% Y 17% K 38%

PANTONE 302 C

#00477A

Secondary Color Palette

Best for accent elements, infographics, and icons to add warmth and emphasis. Use sparingly to avoid overpowering the primary colors.

Copper

C 23% M 59% Y 100% K 10%

PANTONE 7572 C

#AA6B30

Use for backgrounds and borders to create depth and richness. Ensure sufficient contrast with text for readability.

Raw Umber

C 33% M 68% Y 100% K 28%

PANTONE 4635 C

#8F5A28

This color is used for the header to provide a light, airy, and professional look. It enhances readability and creates a welcoming and clean appearance for the top section of the website. This color pairs well with both dark and light text, ensuring versatility and maintaining brand consistency.

Light Sky Blue

C 7% M 1% Y 0% K 2%

PANTONE 649 C

#EAF3FA

Natural Color Palette

Text, outlines, and keylines to provide contrast and clarity. This color ensures important information stands out.

Smoky Black

C 100% M 79% Y 44% K 93%

PANTONE Black 6 C

#0A0500

Backgrounds, spacing, and areas needing high readability. This color helps create a clean and minimalistic design.

White

C 0% M 0% Y 0% K 0%

PANTONE NONE

#FFFFFF

Fonts

We use Noto Serif for headings and Noto Sans for body text to create a polished and clean look while establishing a clear hierarchy of information. Noto Serif is ideal for giving headings a distinct, standout appearance, while Noto Sans ensures body text remains easily readable and accessible.

Consistency in applying our brand elements is vital to maintaining a strong and recognizable brand identity. By following these guidelines, you contribute to preserving the integrity of our brand.

Basic Guidelines

Laurel Highlands Therapeutic Academy (LHTA) uses two variations of our primary logo. When placing the logo on a dark background, use the version with light lettering. Conversely, for light backgrounds, use the version with dark lettering.
Our logo should always appear as shown in our provided examples. Never modify our logo files in any manner. This includes avoiding any actions that might stretch, compress, or otherwise distort the logo, ensuring it always appears proportionate and undistorted.
LHTA retains all rights to our trademarks and reserves the right to update our trademark policy at any time. This includes the right to revoke your license to use our mark entirely.
If you have any questions or need further clarification on brand usage, please don't hesitate to reach out to us.